I’m sure you’ve all heard the cacophony that arises the second the number 6-7 is muttered by the youth (and embarrassing parents alike), but what does it actually mean? To be frank, it’s a nonsensical slang term, popularised by Gen Alpha, that has little to no fixed meaning.
It’s recognised for its ability to connect people through the closeness of inside jokes shared across a generation, spreading quickly despite the lack of clear meaning. The term originated from a 2024 song, “Doot Doot (6-7)”, by drill rap artist Skrilla, who has stated the numbers have no meaning.
The song had gained popularity through basketball edits of a player, LaMelo Ball, who is 6 feet and 7 inches tall, and spread significantly after a video of a teenage boy screaming “six seven” with a specific hand gesture during a game went viral. Rapidly, it has spread through social media and solidified in the ever-expanding gallery of absurd ‘brain-rot’ phenomena.
The 6-7 meme’s appeal is largely due to its lack of concrete meaning and has resulted in references used in brand promotions and even an episode of South Park, reflecting Gen Alpha’s influence on internet culture.
